Project Story
The Objective
PepsiCo wanted to tell a human story from Al Zaatari camp that focused on resilience, dignity, and everyday moments rather than presenting the community only through hardship.
The Creative Approach
The film observes ordinary moments with warmth and restraint, allowing real environments, personal details, and human connection to carry the emotional narrative.
Services Delivered
Commercial film production
The Outcome
A compassionate campaign film that brought attention to the strength and humanity of people living in Al Zaatari camp.
MORE PROJECTS
Explore more work from Big Move Agency.
