A look at the people, process, and production moments behind the final commercial.
WATCH THE FILM
Project Story
The Objective
AZAR needed to introduce Pick & Match as a fresh way to discover compatible connections while making the feature feel culturally relevant and easy to understand for audiences in Saudi Arabia.
The Creative Approach
The film uses a playful, fast-moving visual language inspired by social discovery, matching the energy of the feature with a light and relatable campaign story.
Services Delivered
Commercial film production
The Outcome
A clear and engaging launch film that positioned Pick & Match as a more natural and enjoyable way to connect on AZAR.
Beyond the film: selected OOH & DOOH placements
The Pick & Match campaign extended beyond the main film into a wider out-of-home rollout in Saudi Arabia. The examples below show selected placements across roadside, street-level and retail settings—not the full campaign footprint.
Selected examples only: a snapshot of the wider Saudi rollout, not a complete record of every placement.
One campaign, adapted to different environments
The same campaign identity appears across large-format billboards and closer-viewing digital displays. The selected executions show how the creative was presented in different physical contexts, with product imagery and QR codes visible in several placements.
Street-level presence
A selected street-level campaign placement, bringing the campaign creative into an everyday urban setting.
The campaign after dark
A selected illuminated billboard displaying the campaign creative at night.
Inside the retail environment
A selected mall digital display featuring the campaign creative, product interface and QR code.
At ROSHN Front
A selected display at ROSHN Front, carrying the campaign creative into a retail and leisure setting.
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