Meeza Full Digital Campaign

Three films, one knowing kiosk owner, and a gold-prize incentive designed to make everyday payments with Meeza feel worth reconsidering.

Three films, one knowing kiosk owner, and a gold-prize incentive designed to make everyday payments with Meeza feel worth reconsidering.

[Client]

MEEZA

[Category]

Digital Campaign

Project Story

The Objective

Encourage Meeza cardholders to move beyond cash withdrawals and consider using their cards for everyday purchases.

The Creative Approach

A neighbourhood comedy centred on Am Aref: the kiosk owner who thinks he knows everything, but is the last to understand why his customers are making small purchases with Meeza.

Services Delivered

Three main campaign films, key visuals and campaign photography.

The Outcome

A connected digital campaign presentation spanning three main films and a coordinated photography collection.

Meeza’s Golden Campaign brought everyday card payments into a familiar neighbourhood story. Three films and a shared photographic world follow Am Aref—a kiosk owner who thinks he knows everything, until his customers surprise him.

The Challenge

Encourage cardholders to pay for everyday purchases with Meeza, rather than using the card only to withdraw cash. A gold-prize promotion gave people another reason to reconsider that routine, subject to the promotion’s terms.

Am Aref in a purple sweater holding a large gold coin in the Meeza campaign

Everyone knows.
Except Am Aref.

The Man Who Knows Everything

Am Aref’s name plays on the Arabic word for “knowing”. He knows his customers’ routines—until a grandmother turns up for a lollipop and other customers make unexpected little purchases with Meeza. The audience understands the promotion before he does. That gap turns a payment message into a human, humorous story.

Explore the Campaign Films

▶ Watch Film ↗

Grandmother

▶ Watch Film ↗

Father

▶ Watch Film ↗

Gen Z

Key Visuals and Photography

The still-image chapter of the campaign carries the same visual world beyond the films. These selected images link to the complete key-visual and photography project.