MEEZA Grandmother

The Grandmother copy turns a small purchase into a comic surprise for Am Aref. Part of Meeza’s digital campaign encouraging everyday card payments.

The Grandmother copy turns a small purchase into a comic surprise for Am Aref. Part of Meeza’s digital campaign encouraging everyday card payments.

[Client]

MEEZA

[Year]

2025

[Category]

commercials

WATCH THE FILM

Project Story

The Objective

Golden Campaign – Turning Everyday Payments into Gold

The Creative Approach

We all make daily payments—but with Meeza, every transaction became a chance to win real gold.

Services Delivered

Commercial film production

The Outcome

Smart choices. Real rewards. That's the golden touch with Meeza.

Part of the Meeza Golden Campaign

The Grandmother film brings the campaign’s idea to life through an unexpected little purchase: a lollipop. For kiosk owner Am Aref, it is another sign that his customers know something he does not. The copy belongs to Meeza’s wider digital campaign, which used a gold-prize incentive to encourage everyday card payments.