Lay's Messi

In our campaign for PepsiCo, we shed light on the lives of refugee girls in Al Zaatari camp — not through hardship, but through moments of strength, hope, and everyday life.

In our campaign for PepsiCo, we shed light on the lives of refugee girls in Al Zaatari camp — not through hardship, but through moments of strength, hope, and everyday life.

[Client]

PEPSICO

[Year]

2019

[Category]

commercials

Project Story

The Objective

PepsiCo needed a campaign that connected Lay’s with the excitement of football culture while giving the Messi partnership a clear and memorable audience hook.

The Creative Approach

The film combines star power, playful energy, and recognisable Lay’s cues to create a fast, accessible story built around the shared excitement of the game.

Services Delivered

Commercial film production

The Outcome

A high-energy Lay’s campaign that used the Messi partnership to strengthen attention, excitement, and brand recall.